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	<title>Comments on: The Great Skittles Experiment: Hit Or Miss?</title>
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	<link>http://www.bitecommunications.com/2009/03/10/the-great-skittles-experiment-hit-or-miss/</link>
	<description>A global communications consultancy</description>
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		<title>By: Jeremy Pepper</title>
		<link>http://www.bitecommunications.com/2009/03/10/the-great-skittles-experiment-hit-or-miss/comment-page-1/#comment-7035</link>
		<dc:creator>Jeremy Pepper</dc:creator>
		<pubDate>Thu, 12 Mar 2009 02:07:10 +0000</pubDate>
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		<description>I just read the Op-Ed in PR Week from your link, and if I rolled my eyes further back in my head, they&#039;d get stuck. Was that more of a sales pitch on how great he woulda done it, or an actual critique. More the former, I think.

But, you&#039;re also looking at this from a social media / PR person. The company took a big enough risk just setting up those pages, and it could be baby steps before engaging in the conversations (if they get legal approval). And, that might have been the way they were able to clear this through legal: we&#039;re going to highlight what&#039;s being said.

Think like an everyday person, or the average non-social media &quot;guru&quot; on Twitter, but a real user. From that perspective, it might have just been pretty cool.</description>
		<content:encoded><![CDATA[<p>I just read the Op-Ed in PR Week from your link, and if I rolled my eyes further back in my head, they&#8217;d get stuck. Was that more of a sales pitch on how great he woulda done it, or an actual critique. More the former, I think.</p>
<p>But, you&#8217;re also looking at this from a social media / PR person. The company took a big enough risk just setting up those pages, and it could be baby steps before engaging in the conversations (if they get legal approval). And, that might have been the way they were able to clear this through legal: we&#8217;re going to highlight what&#8217;s being said.</p>
<p>Think like an everyday person, or the average non-social media &#8220;guru&#8221; on Twitter, but a real user. From that perspective, it might have just been pretty cool.</p>
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		<title>By: Li Evans</title>
		<link>http://www.bitecommunications.com/2009/03/10/the-great-skittles-experiment-hit-or-miss/comment-page-1/#comment-7034</link>
		<dc:creator>Li Evans</dc:creator>
		<pubDate>Wed, 11 Mar 2009 02:54:27 +0000</pubDate>
		<guid isPermaLink="false">http://blog.bitepr.com/?p=981#comment-7034</guid>
		<description>Hi David,

Thanks for the mention to my post on SMG.  Really thought they missed the whole point of what social media is.  To me this was just forcing traditional media into a new medium, really doesn&#039;t work too well in this medium.

Thanks again!
~Li Evans</description>
		<content:encoded><![CDATA[<p>Hi David,</p>
<p>Thanks for the mention to my post on SMG.  Really thought they missed the whole point of what social media is.  To me this was just forcing traditional media into a new medium, really doesn&#8217;t work too well in this medium.</p>
<p>Thanks again!<br />
~Li Evans</p>
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