Major win for combined Bite/Inferno team demonstrates new agency proposition
LONDON – April 28, 2009
Logica has appointed Bite Communications to handle its UK PR and elevate its profile across the communications channels. The account was awarded following a five-way pitch and is the first for the combined Bite and Inferno team.
The brief is to deliver a campaign which capitalises on the success of Logica’s transformation programme. Progress to date has already seen Logica build a strong sales culture which unites all aspects of its business – vertical markets, horizontal services and its high-growth areas.
Bite’s role will be to externalise the ‘One Logica’ message and demonstrate Logica’s value proposition, skills and customer successes to external stakeholders.
The Bite account team structure will include a core team of media relations experts who have direct experience in the IT services sector and vertical markets. Bite will also deliver added-value services through a team of specialists covering editorial services, analyst relations, speaker bureau, broadcast PR and digital expertise. The team will be led by Kath Pooley, MD of Bite EMEA, working with directors Paul Mackender and Tom Berry.
“The combined Bite and Inferno proposition was hugely compelling to us,” said Rima Awad, UK Head of PR and Media Relations at Logica. “We are passionate about the Logica brand and are absolutely clear about our vision for the future. It’s critical that the PR keeps pace with the rate of change we’re experiencing internally and capitalises on the opportunity we have to build on our world-class brand. Bite’s approach, which was to build a team of specialists who could take our message out through both indirect and direct channels, was completely refreshing. The team understands and is as enthused as us about what can be achieved with the PR and we’re excited to have them as part of our extended team.”
“This is a significant win for us in many ways,” said Kath Pooley, MD of Bite EMEA. “Logica was a highly contested pitch because it is a great brand and has a fantastic story to tell. The fact this is our first combined win as a merged Bite and Inferno makes it even more special for us and we feel positive that the relationship will thrive over the long-term.”
About Bite Communications
Bite Communications, a subsidiary of the Next Fifteen Communications Group, is a 150-strong communications consultancy with offices in London, San Francisco, New York, Toronto, LA, Beijing and Stockholm. With a mission to deliver fearless and boundless communications campaigns to its range of B2B and B2C clients, Bite has built its business on developing creative, results orientated campaigns for market-leading blue chip as well as fast growing emerging start-up brands. Its client list includes AMD, Facebook, Microsoft, Sony, Sun Microsystems, Symantec and Vonage.
For more information, please contact:
Kath Pooley
Bite Communications
Email: Kath.pooley@bitepr.com
+44 (0) 20 8834 3436