As a follow up entry to David Hargreaves’ summary of BiteBash, I wanted to post a video containing some of the highlights from the discussion last week. The panelists explore a variety of issues facing companies trying to navigate their brands through the recession:
Discover how David Weiskopf is using the downturn to refocus Charles Schwab’s communications efforts and taking an ‘incremental, thoughtful and gradual’ approach to social media in the heavily regulated financial services sector.
Learn how Rachel Konrad used direct blogger outreach to turn a negative—and falsified—review on Tesla’s Roadster from BBC’s Top Gear into a story about ethics and objectivity in journalism.
See how Keely Wachs is using social media to go beyond the customer to build communities of multidimensional influencers for BrightSource Energy.
Find out how Will Aldrich’s start-up TripIt has benefited from traditional channels such as the Wall Street Journal and felt the dramatic impact of unintended or unexpected channels such as Daily Candy.
Watch David Hargreaves talk about helping Bite’s clients embrace social media technologies to reach the most important points of influence on the social web and using the results to evangelize the benefits of social media across multiple corporate functions.
[MEDIA not found]For more information about the BiteBash event series, check out the BiteBash site.
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