US telecoms giant chooses Bite for EMEA push
LONDON – June 05, 2009
Global Crossing (NASDAQ: GLBC), a leading global IP solutions provider, has appointed Bite Communications to handle all of its UK PR and also help to expand PR reach into EMEA. The account will be focused on raising awareness of Global Crossing and the benefits of IP-based networks with the business market.
Bite UK won the account following a 4-way competitive pitch and was chosen to fulfill a wide ranging remit covering corporate, technology and telecoms media.
“PR is a vitally important part of our strategy to further expand into EMEA and we spent a great deal of time and consideration to ensure we got the right agency with the right focus and ideas,” said Niall Anderson, Chief Marketing Officer, Global Crossing EMEA. “We were very impressed with the depth, range and integrated thinking of each member of Bite’s pitch team. They delivered great industry insight with the right emphasis on actually achieving results and we have every confidence that together we can significantly raise awareness of the Global Crossing brand in the UK and in key European Territories.”
Grant Currie, Global Director, Bite UK comments: “This is a major win for Bite. The UK telecoms marketplace is one of the most competitive in the world and, as one of the world’s leading telecoms companies, Global Crossing should be at the front of mind for Enterprises. We will be implementing a focused programme for Global Crossing targeting carriers, enterprise, TDMs, government and key influencers.”
About Global Crossing
Global Crossing (NASDAQ: GLBC) is a leading global IP solutions provider with the world’s first integrated global IP-based network. The company offers a full range of secure data, voice, and video products to approximately 40 percent of the Fortune 500, as well as to 700 carriers, mobile operators and ISPs. It delivers services to more than 690 cities in more than 60 countries and six continents around the globe.
In Latin America, Global Crossing´s business has operations in Argentina, Brazil, Chile, Colombia, Ecuador, Panama, Peru, Mexico, Venezuela, the United States (Florida) and the Caribbean region. In addition to its IP-based, fiber-optic network, Global Crossing’s regional infrastructure includes 15 metropolitan networks and 15 world-class data centers located in the main business centers of Latin America. Please visit www.globalcrossing.com or blogs.globalcrossing.com for more information about Global Crossing.
About Bite Communications
Bite Communications, a subsidiary of the Next Fifteen Communications Group, is a 180-strong communications consultancy with offices in London, San Francisco, New York, Toronto, LA, Beijing and Stockholm. With a mission to deliver fearless and boundless communications campaigns to its range of B2B and B2C clients, Bite has built its business on developing creative, results orientated campaigns for market-leading blue chip as well as fast growing emerging start-up brands. Its client list includes 4Music, Microsoft, Facebook, Sun Microsystems, Sony and Getty Images.
For more information, please contact:
Matt Lambert or Beth Handoll
Bite Communications
Email: globalcrossing@bitepr.com
+44 (0) 20 8741 1123
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