Comments on: Apple and Bite; the real perspective

By: Judy

Judy — Wed, 01 Jul 2009 16:22:43 +0000

Matt…sshh, I’m still going to open a business called Rough & Tumble one day! Shrinking Violets was my other fave, and I believe you were partial to Cumulo Nimbus?!?!?!

Mr B – hello! I’m in still the US, but with another agency now. How the devil are you?

By: Clive Armitage

Clive Armitage — Mon, 22 Jun 2009 17:47:39 +0000

Ian

I can assure you that my blog entry was not designed to ‘deflect the blow’ and certainly wasn’t written in desperation. Instead, I wrote it because the PR Week story was not a wholly accurate description of what had happened between Bite and Apple. In that sense I was therefore trying to help those who ‘had no insight into what really went on’ see that there may have been an alternative version of events here. Whether people choose to belief that version is, I guess, a matter of personal preference.

Clive

By: Ian Williams

Ian Williams — Mon, 22 Jun 2009 13:55:10 +0000

I was intrigued to get the ‘other side of the story’ but unfortunately this post just reads like a desperate attempt to try and play down the significance of what happened. I will freely admit I have no insight into what really went on and also that I tend to treat anything a PR says with a certain degree of cynicism – but nonetheless this article does nothing to actually put the record straight, but rather just seems to try and deflect the blow.

By: Ian Betteridge

Ian Betteridge — Mon, 22 Jun 2009 10:29:01 +0000

Crikey, that’s brought back some memories. Whatever happened to Mel? And Judy went off to do Bite in the US, didn’t she?

(By way of explanation, I was working at MacUser back then…)

By: Matt Ravden

Matt Ravden — Thu, 18 Jun 2009 14:47:05 +0000

Good post, Clive. It’s hardly surprising PR Week wrote the way they wrote, given the stature of Apple as a company. Naturally, everyone assumes it is a massive budget and will therefore cripple you. Ha bloody ha. Anyway, thanks for referencing me – remember the video where I explained the Bite name to Oracle? I think it was inspired by the terrier-like females we had in the company at the time – Mel and PC Wilks come to mind. And I should point out that it came down to a shoot-out between Bite and Judy’s favourite, Rough ‘n Tumble. Imagine ….

By: Andy

Andy — Thu, 18 Jun 2009 12:25:17 +0000

Great decision to write this blog post! A good insight into the real story.

By: Apple and Bite; the real perspective | Real Rumors

Apple and Bite; the real perspective | Real Rumors — Thu, 18 Jun 2009 11:57:35 +0000

[...] Apple and Bite; the real perspective 18.06.2009 | Posted in Computer World I read the PR Week front page story on Bite this morning with obvious interest (and wondered mischievously why the surely far more significant Ketchum/Pleon merger didn’t warrant the front page instead). Whilst the article contained some inaccuracies (which has then fuelled further way wide of the mark reporting ) it did actually manage to get one thing right. And that is that after 14 years Bite is no longer working with Apple. Given the length of our relationship with Apple and the natu Go here to read the rest: Apple and Bite; the real perspective [...]