PRWeek has been very kind and given me a soapbox, featuring me as a PRWeek Guest Blogger. I’m posting throughout this week on my take on pressing issues in the PR industry.
My first post of the week is in response to Forbes’s story “CEO as Storyteller in Chief.” Here’s a quick excerpt of my takeaways in my PRWeek post:
“As PR professionals, we need to provide the C-suite with sharp storytelling skills and the multi-channel expertise to take these conversations to market. Our mantra needs to be ‘audience-centric, channel-neutral communications.’ Whether we’re Tweeting, blogging, or speaking with a journalist, it all comes down to telling a compelling story to the right audiences via the right channels.”
To read the full post, please visit PRWeek.
I’ve also dissected for executives and entrepreneurs how to tell a great story in a prior post on BiteMarks.
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