Comments on: So Who Are the Real Experts? http://www.bitecommunications.com/2009/06/25/so-who-are-the-real-experts/ A global communications consultancy Fri, 30 Jul 2010 20:31:38 +0100 http://wordpress.org/?v=2.8.6 hourly 1 By: Sam Phillips http://www.bitecommunications.com/2009/06/25/so-who-are-the-real-experts/comment-page-1/#comment-7453 Sam Phillips Tue, 07 Jul 2009 16:47:22 +0000 http://blog.bitepr.com/?p=1530#comment-7453 I agree David. There's a lot of talk about "Twattegies" etc. but there's a big element of the tools tail wagging the communications dog in all of this and missing the point. Bottom line is the best tools can make a big difference but only if they're part of a good plan. I agree David. There’s a lot of talk about “Twattegies” etc. but there’s a big element of the tools tail wagging the communications dog in all of this and missing the point. Bottom line is the best tools can make a big difference but only if they’re part of a good plan.

]]> By: Kristin Maverick http://www.bitecommunications.com/2009/06/25/so-who-are-the-real-experts/comment-page-1/#comment-7452 Kristin Maverick Tue, 30 Jun 2009 16:07:54 +0000 http://blog.bitepr.com/?p=1530#comment-7452 Great post David. Definitely agree in the hard questioning of a "social media expert" Right now,rather than looking for the "experts" we should be looking for those who are willing to dip their hands in a few buckets and bring them together based on the brand and clients need. There is no one way to do PR/marketing right now---you need multiple ideas, backgrounds, strengths, technologies and talent. Great post David.

Definitely agree in the hard questioning of a “social media expert” Right now,rather than looking for the “experts” we should be looking for those who are willing to dip their hands in a few buckets and bring them together based on the brand and clients need. There is no one way to do PR/marketing right now—you need multiple ideas, backgrounds, strengths, technologies and talent.

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