Thanks for sharing this. Stagnant businesses can’t compete in today’s fast moving digital world, so it’s always great to be working with companies that are thinking about what’s next. Especially in the world of PR, the evolutions are happening now, and firms like yours are doing a great job of staying ahead of the curve.

Thanks and cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra

Communication is the theme that resonates throughout this post.

We call ourselves “communicators” but with everything else, we sometimes lose site of communicating with the people within our own companies who we see (or don’t see) everyday.

Clients sometimes struggle with communicating internally, but it seems that the better we communicate with each other, the more we can help our clients do the same. Think communication lapses between PR and marketing…

Whether it is identifying an audience, agreeing upon a measurement benchmark, coming up with creative ideas or expanding the definition of PR in terms of manpower and niches, it starts with face to face convos.

Great post.