Comments on: Innovate beyond all boundaries, online and offline

By: Offline Expert. | 7Wins.eu

Offline Expert. | 7Wins.eu — Tue, 29 Sep 2009 17:08:04 +0000

[...] AIR – Handling online and offline sync mechanismDisney’s Hollywood Records – CDVU+: Introducing the Interactive “Fanzine” on Offline Hit Music CDs | Zinio Industry ResourceHarro Intelligence | Singapore’s Real Social Media Expert A Menu of Fundraising Experts: Interview, Part 5How to Establish Yourself as a Subject Matter Expert | Marketing MavensThe Shell | FOC08 (1): Groups to Communities. Innovate beyond all boundaries, online and offline :: BiteMarks [...]

By: Amber Naslund

Amber Naslund — Sat, 27 Jun 2009 22:05:34 +0000

Hi Matt,

Thanks for sharing this. Stagnant businesses can’t compete in today’s fast moving digital world, so it’s always great to be working with companies that are thinking about what’s next. Especially in the world of PR, the evolutions are happening now, and firms like yours are doing a great job of staying ahead of the curve.

Thanks and cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra

By: Innovate beyond all boundaries, online and offline

Innovate beyond all boundaries, online and offline — Fri, 26 Jun 2009 23:50:39 +0000

[...] Random Feed wrote an interesting post today onHere’s a quick excerptOn PRWeek Insider today , our fearless and boundless blogger Katie Neuman laid out her four-pronged approach to PR innovation. I’ve copied them below: 1) Of course, we’re innovating what we do day-to-day. Every planning conversation needs to begin by asking – who are our core audiences , and what are the channels they’re using to gather information and engage in conversation? It’s that channel-neutral approach that’s driving the most effective, compelling campaigns that integrate socia [...]

By: Innovate beyond all boundaries, online and offline

Innovate beyond all boundaries, online and offline — Fri, 26 Jun 2009 19:47:02 +0000

[...] News Sources wrote an interesting post today onHere’s a quick excerptOn PRWeek Insider today , our fearless and boundless blogger Katie Neuman laid out her four-pronged approach to PR innovation. I’ve copied them below: 1) Of course, we’re innovating what we do day-to-day. Every planning conversation needs to begin by asking – who are our core audiences , and what are the channels they’re using to gather information and engage in conversation? It’s that channel-neutral approach that’s driving the most effective, compelling campaigns that integrate socia [...]

By: XkiD | Innovate beyond all boundaries, online and offline | blog.xkid.ro

Fri, 26 Jun 2009 19:30:06 +0000

[...] the original post here: Innovate beyond all boundaries, online and offline Posted in SEO | Tags: and-engage, business, core, fearless, four, innovating-what, laid-out, [...]

By: Innovate beyond all boundaries, online and offline | Money and Technology

Innovate beyond all boundaries, online and offline | Money and Technology — Fri, 26 Jun 2009 19:19:39 +0000

[...] Read the original here: Innovate beyond all boundaries, online and offline [...]

By: Rob Longert

Rob Longert — Fri, 26 Jun 2009 19:12:53 +0000

Matt,

Communication is the theme that resonates throughout this post.

We call ourselves “communicators” but with everything else, we sometimes lose site of communicating with the people within our own companies who we see (or don’t see) everyday.

Clients sometimes struggle with communicating internally, but it seems that the better we communicate with each other, the more we can help our clients do the same. Think communication lapses between PR and marketing…

Whether it is identifying an audience, agreeing upon a measurement benchmark, coming up with creative ideas or expanding the definition of PR in terms of manpower and niches, it starts with face to face convos.

Great post.