Outstanding Technology Consultancy of the Year - The Holmes Report Global SABRE Award Winner
Deutsch  |  中文
Matt Wright

Being a chap

July 30, 2009 by Matt Wright · 2 comments

I got myself into rather a jolly old state of excitement the other day  when I happened across a publication named The Chap. The Chap is pitched as a “journal for the modern gentleman”. With tongue placed firmly in cheek and upper-lip suitably stiffened, The Chap takes a “wry look at the modern world through the steamed-up monocle of a more refined age, occasionally getting its sock suspenders into a twist at the unspeakable vulgarity of the twenty-first century”.

It’s not because I consider myself to be a modern-day dandy that I like The Chap, but because across it’s features, advice, letters and general missives on what it means to be a chap, it offers something that is genuinely funny, creative and original. I think the media industry needs more of that.

I did think I had stumbled across something new, but it turns out The Chap has been running for about three years. Frankly I am rather appalled with myself for not having discovered it sooner. I must depart immediately to play some billiards, drink some Hendrick’s Gin and purchase some shiny new brogues in order to assure my “chap” status.

Turrah!

Why didn’t anyone love Beth Cooper?

July 29, 2009

Anyone seen the movie “I Love You Beth Cooper?”
I didn’t think so, based on these numbers. And yet the movie was in the spotlight again this week, based on an interesting article from The Wall Street Journal, reporting that the film’s marketing team hired an external agency to create viral buzz about the movie.  In [...]

Read the full article »

The business benefits of beer….

July 28, 2009

 …or wine or vodka, or cola or orange juice. It’s not really the drink that’s the business benefit here; it’s the social interaction with colleagues. At a time when companies are cutting their budgets on everything from technology to tea bags, it’s important to still realise the value in getting everyone in the company, department or [...]

Read the full article »

“Bruno” vs. “The Hangover”

July 23, 2009

Whether it’s the Iranian elections or Michael Jackson’s death, we’ve seen over and over again that social media is having a vast and profound effect on the way the way that people interact, how they gather their news, where they spend their money, and what entertainment they consume.
On the entertainment front, so much of what [...]

Read the full article »

All the world’s a Twitter

July 17, 2009

Hold the front page:  Twitter is making money.  
Just not for Twitter that’s all. 
 There are hundreds if not thousands of journalists and analysts out there who are writing about the latest phenomenon that is Twitter (as an aside, how “old” does something have to be before it’s no longer a new phenomenon?) they are simply [...]

Read the full article »

Get prepared to waste your time

July 17, 2009

I came across this the other day.
Basically a (near) real time aggregator of all the images being posted to Twitter. Please be careful as there is no filter on this and some of the images could be considered very NSFW as I found out when a young lady posted an image of her tattoo claiming [...]

Read the full article »

Are We Influencing the Influencers?

July 16, 2009

“People exercise an unconscious selection in being influenced.” – T.S. Eliot
As a communications agency our goal is to reach as many of our client’s “influencers” as possible in order to broaden brand visibility, develop brand affinity and increase sales.  But the question is, with all of our efforts, are we reaching the right people? Are [...]

Read the full article »
n

Previous post:

n

Next post:

n
n