Comments on: Don’t let social media ruin your PR http://www.bitecommunications.com/2009/07/08/dont-let-social-media-ruin-your-pr/ A global communications consultancy Sun, 16 Oct 2011 17:08:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Erin Bury http://www.bitecommunications.com/2009/07/08/dont-let-social-media-ruin-your-pr/comment-page-1/#comment-7514 Erin Bury Thu, 09 Jul 2009 19:01:26 +0000 http://blog.bitepr.com/?p=1604#comment-7514 Such a great point Matt. I can't tell you how many press releases I've seen that are 80% jargon - it's usually the PR practitioner who has to decode the release for the journalist so they can write an article that speaks to the public. I think companies trying to engage in social media should remember that it's SOCIAL media - it's informal and friendly, and that's what their tone should be. It's alright to joke around and have conversations - not everything has to be product launches and company announcements. When companies start to embrace this approach (Zappos is a great example) customers and the audience will respond positively. Such a great point Matt. I can’t tell you how many press releases I’ve seen that are 80% jargon – it’s usually the PR practitioner who has to decode the release for the journalist so they can write an article that speaks to the public. I think companies trying to engage in social media should remember that it’s SOCIAL media – it’s informal and friendly, and that’s what their tone should be. It’s alright to joke around and have conversations – not everything has to be product launches and company announcements. When companies start to embrace this approach (Zappos is a great example) customers and the audience will respond positively.

]]> By: Matt McLernon http://www.bitecommunications.com/2009/07/08/dont-let-social-media-ruin-your-pr/comment-page-1/#comment-7511 Matt McLernon Thu, 09 Jul 2009 17:10:36 +0000 http://blog.bitepr.com/?p=1604#comment-7511 @Brian Great point. The release gets into a very big gray area as its value is diminishing with availability of online channels, as well as the value in ongoing convos versus spikes in announcements. Would love to get more involved in that convo. @Marketing Good way to put it. Like a PR ombudsman? @Brian Great point. The release gets into a very big gray area as its value is diminishing with availability of online channels, as well as the value in ongoing convos versus spikes in announcements. Would love to get more involved in that convo.

@Marketing Good way to put it. Like a PR ombudsman?

]]>