Comments on: Will free content be the internet’s undoing? http://www.bitecommunications.com/2009/07/13/will-free-content-be-the-internet%e2%80%99s-undoing/ A global communications consultancy Fri, 30 Jul 2010 20:31:38 +0100 http://wordpress.org/?v=2.8.6 hourly 1 By: Zoe http://www.bitecommunications.com/2009/07/13/will-free-content-be-the-internet%e2%80%99s-undoing/comment-page-1/#comment-7542 Zoe Tue, 14 Jul 2009 01:02:35 +0000 http://blog.bitepr.com/?p=1620#comment-7542 Who would use google over the latest yellow pages tome if you had to pay for the information? The availability of content versus the inability to monetize the transaction of information is what makes the internet the internet. Unfortunately, it seems that as this younger generation gets older they are not paying for premium content, but feeling entitled to information. Entitlement is a huge issue that extends way beyond the question of funding via advertisements for online content and traditional newspapers. The internet has provided the idea of instant availability. So how does one reconcile the difference between finding information on Google or Wikipedia (e.g. "What's the name of ____?") and leisurely watching "illegally" downloaded TV shows? Who would use google over the latest yellow pages tome if you had to pay for the information? The availability of content versus the inability to monetize the transaction of information is what makes the internet the internet.

Unfortunately, it seems that as this younger generation gets older they are not paying for premium content, but feeling entitled to information. Entitlement is a huge issue that extends way beyond the question of funding via advertisements for online content and traditional newspapers. The internet has provided the idea of instant availability. So how does one reconcile the difference between finding information on Google or Wikipedia (e.g. “What’s the name of ____?”) and leisurely watching “illegally” downloaded TV shows?

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