Bite conceived a campaign to generate grass-roots support from the media and local coalition members to influence the Board of Supervisors to vote for the largest municipal solar project on record.

Using a strong local media push, the Bite team aimed to shift the perception  of a 5 megawatt (MW) solar project at the Sunset Reservoir in San Francisco by working with highly credible third party, VoteSolar, by placing an opinion-editorial in the San Francisco Chronicle discussing the benefits of this specific solar project to the community.

Following the Chronicle story , Bite coordinated efforts with Recurrent Energy partners – San Francisco Public Utilities Commission (SFPUC), VoteSolar, and San Francisco Mayor’s Office. The Bite team stayed in constant contact with key print, online and broadcast media, keeping them apprised of the developments within the Board of Supervisors, including radio and television segments to ensure both sides of the story were told.

In total, over 350 stories appeared, including television, radio and all major local newspapers outlets. The project was approved.  San Francisco will be home to the largest municipal solar project in the nation upon completion in 2010, and will more than triple the amount of solar energy powering the city.