Alterian, a FTSE-listed software company and provider of engagement software for marketers, has hired Bite Communications to promote its services to senior marketers and business leaders in the UK and US. Alterian helps businesses move from untargeted, high volume mass marketing to engagement with relevant groups and individuals. Working across multiple channels, from first contact to customer to advocate, Alterian’s software and services facilitate the delivery of quality, relevant messages at the right time in the right tone of voice.

Bite Communications, the multi-channel communications consultancy, today announced that it has completed acquisition of a majority share of Upstream Asia’s Asia Pacific communications network, via its parent company Next Fifteen. Upstream’s offices in Beijing, Shanghai, Hong Kong, Singapore and Sydney will begin to re-brand as Bite from November. Upstream’s management team will remain in place, with David Ketchum, president, Asia Pacific, joining the Bite Communications group board and executive vice president Paul Mottram running operations in the region.