Comments on: Does It Really Matter Who Has The Skills? http://www.bitecommunications.com/2009/10/14/does-it-really-matter-who-has-the-skills/ A global communications consultancy Sun, 16 Oct 2011 17:08:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: business credit http://www.bitecommunications.com/2009/10/14/does-it-really-matter-who-has-the-skills/comment-page-1/#comment-7666 business credit Wed, 21 Oct 2009 21:16:06 +0000 http://blog.bitepr.com/?p=2011#comment-7666 It’s all becoming media (or whatever term you like) and it’s all increasingly digital and social. It’s all becoming media (or whatever term you like) and it’s all increasingly digital and social.

]]> By: David Hargreaves http://www.bitecommunications.com/2009/10/14/does-it-really-matter-who-has-the-skills/comment-page-1/#comment-7668 David Hargreaves Thu, 15 Oct 2009 21:30:24 +0000 http://blog.bitepr.com/?p=2011#comment-7668 I think you make a great point Joseph about the merging of functions and business functions just embracing 'digital' as the way they run their customer service department or whatever. We have already seen a couple of examples of a company setting up a social media team to turbo charge the thinking and then disband it sending people back into their functions. At the same time I know of two clients currently hiring for a social media head. It's still a fairly mixed bag in the way companies are tackling it, but I think the end destination is clear. I think you make a great point Joseph about the merging of functions and business functions just embracing ‘digital’ as the way they run their customer service department or whatever.

We have already seen a couple of examples of a company setting up a social media team to turbo charge the thinking and then disband it sending people back into their functions. At the same time I know of two clients currently hiring for a social media head.

It’s still a fairly mixed bag in the way companies are tackling it, but I think the end destination is clear.

]]> By: Joseph Kingsbury, Text 100 http://www.bitecommunications.com/2009/10/14/does-it-really-matter-who-has-the-skills/comment-page-1/#comment-7669 Joseph Kingsbury, Text 100 Thu, 15 Oct 2009 19:12:36 +0000 http://blog.bitepr.com/?p=2011#comment-7669 David - I think your last point on silos is critical. Those silos won't go away until all disciplines (I'll throw advertising in the mix) better understand the extent to which digital and social media overlap in terms of driving success for each respective area, and how much more effective they can collectively be instead of trying to 'own' it. If PR, marketing and advertising were once largely defined by the mediums they used reach people (press releases, ads, direct marketing, etc), that’s more and more an esoteric distinction, particularly in the eyes of people consuming all that stuff. It’s all becoming media (or whatever term you like) and it’s all increasingly digital and social. PR, marketing and ad people will eventually stop tripping over each other. The more forward-thinking companies are already starting to merge the functions into one and I suspect that trend will continue. It should even intensify as lines of business start to bypass comms/marketing altogether and start exploiting digital/social without asking how to do it. Joseph Kingsbury, Text 100 David – I think your last point on silos is critical. Those silos won’t go away until all disciplines (I’ll throw advertising in the mix) better understand the extent to which digital and social media overlap in terms of driving success for each respective area, and how much more effective they can collectively be instead of trying to ‘own’ it. If PR, marketing and advertising were once largely defined by the mediums they used reach people (press releases, ads, direct marketing, etc), that’s more and more an esoteric distinction, particularly in the eyes of people consuming all that stuff. It’s all becoming media (or whatever term you like) and it’s all increasingly digital and social.

PR, marketing and ad people will eventually stop tripping over each other. The more forward-thinking companies are already starting to merge the functions into one and I suspect that trend will continue. It should even intensify as lines of business start to bypass comms/marketing altogether and start exploiting digital/social without asking how to do it.

Joseph Kingsbury, Text 100

]]>