Bite’s aim was to position JAJAH as the leader in low-cost and easy-to-use telephony services and to promote its new functionality to propel it to become the market leader for mobile app calling.
Realising the potential consumer interest in an application that turns an iTouch into a fully functioning mobile phone, Bite adapted is media strategy to focus on the viral nature of Twitter and chose to offer two exclusives: one to a high-tier business publication, one to a high profile industry influencer.
By combining the compelling nature of JAJAH’s mobile app offering with its strong business story as a profitable startup, Bite secured an exclusive with Scobleizer TV for an onsite live tour of JAJAH’s offices to demo of the iTouch app. Bite capitalized on Scoble’s first product review by working with JAJAH to propagate its Twitter handle and secure a subsequent exclusive with BusinessWeek.
The momentum created by Scoble’s live demo video, BusinessWeek’s exclusive and Steve Baker’s original tweet, the team secured additional briefings with Wired, eWeek and VoIP-News with additional interest from Walt Mossburg, PocketLint, Gizmodo, Register and CNET, among others.
The JAJAH team secured 40 original news hits in traditional online media in just 48 hours, 34 blog posts in the first 24 hours and more than 70 tweets. The team increased traffic to the site to an all-time high and pushed a partnership deal forward based on media momentum. JAJAH has since connected its one billionth call.
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