Comments on: Mastering the dark art of video http://www.bitecommunications.com/2009/10/14/mastering-the-dark-art-of-video/ A global communications consultancy Sun, 16 Oct 2011 17:08:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joseph Kingsbury, Text 100 http://www.bitecommunications.com/2009/10/14/mastering-the-dark-art-of-video/comment-page-1/#comment-7664 Joseph Kingsbury, Text 100 Thu, 15 Oct 2009 17:12:43 +0000 http://blog.bitepr.com/?p=2001#comment-7664 Narrative that leaves room for conversation around a video's content is another key aspect. Humor and mystery work so consistently because they compel people to share with other people so they can talk about it of figure something out..."who's behind this video?"..."can you believe how funny this is?"..."what an idiot!"...all intended reactions that spark sharing. Not that every video needs to be goofy to share, and certainly not every video needs to go 'viral' to be effective, but all too often companies forget to answer a basic question for themselves - "would I share this?" Joseph Kingsbury, Text 100 Narrative that leaves room for conversation around a video’s content is another key aspect. Humor and mystery work so consistently because they compel people to share with other people so they can talk about it of figure something out…”who’s behind this video?”…”can you believe how funny this is?”…”what an idiot!”…all intended reactions that spark sharing.

Not that every video needs to be goofy to share, and certainly not every video needs to go ‘viral’ to be effective, but all too often companies forget to answer a basic question for themselves – “would I share this?”

Joseph Kingsbury, Text 100

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