LONDON – October 28, 2009
Alterian, a FTSE-listed software company and provider of engagement software for marketers, has hired Bite Communications to promote its services to senior marketers and business leaders in the UK and US.
Alterian helps businesses move from untargeted, high volume mass marketing to engagement with relevant groups and individuals. Working across multiple channels, from first contact to customer to advocate, Alterian’s software and services facilitate the delivery of quality, relevant messages at the right time in the right tone of voice. Alterian has extensive experience in web content management, email marketing, campaign management, social media monitoring and has an impressive customer base including the BBC, Astra Zeneca, Domino’s Pizza, Kelloggs, ESPN and Adobe.
Bob Barker, VP of marketing, Alterian, said, “Alterian is going through a hugely successful period, growing 73% in the last financial year. It was important that we had the right communications partner that could grow with us and help us craft our story and deliver it effectively in an ever more fragmented media world. Bite demonstrated a clear understanding of our challenge and has proven experience of helping brands maximise their potential. With a specialist team and a global footprint, our decision to select Bite was an easy one.”
The Bite team is made up of specialist consultants in story-telling and content creation, media relations, broadcast relations, digital and social media and is split between the agency’s offices in London, New York and San Francisco.
Paul Mackender, deputy managing director, Bite, added, “It’s a brilliant time to be working with Alterian. Not only has the company got a great story to tell and a board that truly believes and invests in PR but it is also delivering on its vision as seen with the recent acquisition of leading social media monitoring company Techrigy.”
About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual. Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual. Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian’s Partner Network, visit http://www.alterian.com/ or the Alterian blog at http://www.engagingtimes.com/
About Bite Communications
Bite Communications, a subsidiary of the Next Fifteen Communications Group, is a 180-strong communications consultancy with offices in London, San Francisco, New York, Toronto, LA, Beijing and Stockholm. With a mission to deliver fearless and boundless communications campaigns to its range of B2B and B2C clients, Bite has built its business on developing creative, results orientated campaigns for market-leading blue chip as well as fast growing emerging start-up brands. Its client list includes 4Music, Microsoft, AMD, Sony, Getty Images and BT.
For more information, please contact:
Paul Mackender
Bite Communications
Email: paul.mackender@bitecommunications.com
Tel: +44 (0)208 741 1123
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