And the winner is…

Wendy and Joe

Last night, a couple of Biters went to the PRCA awards – an annual event to celebrate the best teams and campaigns within the PR industry, both agencies and in-house. We were shortlisted for the Technology Award for our work with domain registrar Gandi.net and were up against strong competition from the likes of Brands2Life, Firefly, Kaizo and Onlinefire. And so, after nervously jiggling in our seats for the better part of an hour, the moment of truth finally came, and…. we won!!

Tony and Stuart

Disappointingly, no acceptance speeches were allowed because there were too many awards to get through, and PRs are not renowned for being succinct. So, I’d NOW like to take this opportunity to thank my mother, my father, the PRCA, all our amazing fans and….

Seriously, we’d like to thank our clients Joe and Wendy White, who came along with us last night. They are both serial entrepreneurs who took a risk with the campaign, put their faith in us and our approach, and supported us throughout the development and launch. Given that we started planning the campaign in the autumn of 2008, when the economic world was turned upside down, it shows a lot of vision and grit when there was so much uncertainty.

In the end, their faith paid off, and the results speak for themselves. We developed a truly thought provoking piece of research with the Future Laboratory and seeded it out through both traditional media and digital channels. The story was covered by over 200 media outlets all over the world, including the FT, Forbes, The Guardian, and El Mundo, and it was discussed on over 500 blogs globally. It also created a direct conversation with the governing body of the domain industry, ICANN, and has provided an ongoing platform for continued media interest.

So, there have been lots of back slaps this morning in the office, but just a final ‘jolly good show’ to the whole Bite team!

Included are a couple of pictures of Joe and Wendy, and Stuart Beckwith and myself with the award. We’ll also add the official snaps once they’re available from the PRCA. And if you’d like to find out more about the campaign, do get in touch.