At Bite’s Age of Conversation event last week, a thirty strong group of technology and media industry experts were left with the promise that a decade of change in the way we communicate with consumers is fast approaching. After three insightful presentations (see below for summaries and videos) and stimulating debate it was clear that our audience is still grappling with how to engage consumers in a unique and personalised way. While it was clear there is no quick fix, if the passion and experience of the group that came together on 10th December is anything to go by, we can look forward to a very interesting journey over the next ten years.
Steve Gettings, Head of Broadcast Market Intelligence, Ofcom
Despite an ongoing recession, adoption of digital devices and services in the UK continues to rise. In this short presentation, Ofcom’s Head of Broadcast Market Intelligence Steve Gettings helps us understand why. Drawing on the Ofcom 2009 Communications Market Report, Steve highlights the impact of DVR’s and on demand TV on viewers consumption behaviour, the increasingly mobile nature of internet access and constantly evolving social networks.
Peter Cowley, Managing Director of Digital Media, Endemol
Endemol are the largest independent production company in the world across TV and digital, with 80 companies in 27 countries. Here Managing Director of Digital Media, Peter Cowley discusses what content “works” in a world where access is so ubiquitous. Highlighting some of the most successful Endemol campaigns across TV and digital, Peter looks at what it takes to effectively extend user engagement online, create original digital programming and successfully build a social game.
Professor Michael Hulme, Lancaster University & Director of Metaply
A change in communication and ‘connected behaviour’ on an unprecedented scale and depth is just beginning. In this speech, Professor Michael Hulme draws on more than a decade of research experience to explain what today’s device and content consumption behaviours mean for the trends of tomorrow. Highlighting a fundamental shift towards a culture of ‘assemblage’ and ‘verification’, Michael discusses the new role that brands must now play for consumers.
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