Those of you who follow Bite’s progress will know that we recently added five offices in Asia Pacific through the acquisition of Upstream Asia. This has greatly increased our ability to service clients on a local, regional and international level. We’re thrilled that the strength of Bite’s global network has quickly been proven with the expansion of our HP relationship.
Bite North America was awarded HP’s corporate reputation business in September 2009. At that time we beat out the incumbent, Hill and Knowlton, and one other top 10 PR agency. We were awarded the business based on our reputation as a creative and proactive consultancy with a proven track record of driving integrated traditional and digital corporate communications programs. The brief is to expand HP’s reputation as an innovative and environmentally conscious organization. At the time, HP’s decision to award this business to a more creative agency like Bite was testimony to its desire to set itself apart and create a unique and compelling corporate reputation.
Now, four months into the relationship, Bite has been given the ultimate vote of confidence with the expansion of its relationship to EMEA and APJ. Bite will be supporting recently promoted Christina Schneider – who has moved to London to run HP’s International External Communications efforts – to deliver regional coordination and communications in major global media markets. By expanding with Bite in all three of its primary regional markets HP gets the control and consistency to drive a single global message around its innovation and sustainability initiatives.
The opportunity to represent the world’s largest technology company on a global basis is a tremendous endorsement of the great work that our team has been doing and sets the tone for Bite’s global strategy.