ROXY music

While the prospect of Bryan Ferry reviving 80’s band Roxy Music has us all excited, we have a consumer campaign to

Do you have the choons in your bones? Does vinyl give you vivacity? If so get your mix upload now and be the Next Girl DJ

announce from the UK team that is even more thrilling.

Today our UK client JBL along with partner ROXY, the women’s surf wear brand, launched a new pan-European competition ‘Next Girl DJ’ that aims to discover the best new female DJ and propel her into dance music stardom.

 JBL is well known for providing the sound in public places, such as cinemas and pubs, and the company even supplied the sound system for President Obama’s inauguration. Having recently partnered with ROXY to create over-ear headphones for girls  JBL decided to take the partnership further and launch a female-only competition that will culminate in a series of four live ‘mix-off’ events in the top music capital cities of Europe – London, Berlin, Brussells and Paris in May.

 So much cooler than X-factor and American Idol, the Next Girl DJ contest will provide one girl with a life-changing opportunity and launch their mixing career.

 DJ’ing is still a hugely male-dominated environment; in DJ Magazine’s recent Top 100, only one female DJ (Lisa Lashes) was represented.  So JBL and ROXY have ‘clubbed’ together (excuse the pun) to change all that and  provide a platform for girls to showcase their mixing skills.

 So if you know anyone who is queen of the decks – passionate, ambitious and knows how to throw down some tunes, then encourage them to upload their mix to www.nextgirldj.com.

 Here is how it works:

 1) Each mix should be uploaded to www.nextgirldj.com.  All entries will be voted on by a community of dance music lovers. The contest will run online for two months and the closing date for voting is 16^th April.

2) Entries are accepted from across Europe and when submitted each potential Next Girl DJ will be asked to choose a location (London, Paris, Brussels or Berlin) that they would be willing to travel to should they qualify.

3) Twenty girls will go through to the semi finals, with five girls going head to head in each location. 

4) The grand final will see the four local country winners go back online to upload a beach-themed mix at www.nextgirldj.com.

5) One winning girl will be announced from public and expert panel voting  as the Next Girl DJ and will go on to play their mix at the Roxy Jam in Biarritz in July, win a year’s contract with Roxy to produce music, and a whole host of other prizes.  They will also appear on critically acclaimed German DJ Anja Schneider’s radio show in Berlin.

 Check out our twitter and facebook pages for the latest updates!