The global authority on record breaking achievements and publisher of the world’s best selling copyright book, is announcing the next evolution of its brand with the launch of a new App specially designed for one of the most highly anticipated media platform releases of the year, the Apple iPad. Guinness World Records: At Your Fingertips, a free LITE App created specifically for the iPad, will offer an exclusive collection of multi-layered, world-record feats that include compelling video, images and graphics allowing readers to interact with the content like never before. At yesterday’s London Book Fair, the brand new App was demonstrated in the capable hands of the Most pierced man and the Tallest married couple, amongst other infamous record breakers. The event stood out as displaying how Guinness World Records is pushing the publishing envelope with innovative user experiences, and a video by a Guinness World Records spokesperson filmed at the Book Fair can be found with this release.

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Peter
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