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Bite New York, New York…

Bite NY poses for the camera

Bite NY poses for the camera

Yesterday was a big day for the New York office – after five fun filled years, it was time to say a (not so) emotional goodbye to our functional but ‘not very Bite-like’ serviced office near Grand Central Terminal and say a big hello to the brand new Bite New York Towers in the very cool and happening Flatiron district. Our new residence is just a stone’s throw from the Big Apple’s finest treasures including, 5th avenue, Madison Square Park and culinary delights like Danny Meyer’s Shake Shack and the fancy Flatiron Lounge. Last but by no means least there’s also the world famous Flatiron building (for those who don’t know it is in fact actually shaped like a large flat iron).   

Our new space is what many of us are referring to as ‘very Bite’ – a big airy space, a wash of bright colors (yes lime green and bright orange do work together), completely open plan and of course complete with ping pong table and Wii Station (there is also a military style boot camp downstairs on the 2nd floor which I hear is where General Mills is going to send naughty Biters when necessary, yikes). Special thanks goes to Bite NY’s Alisha Martin and also the supporting West Coast opps team – Helen Fuell, Dan Chase and Greg Wei for bringing this all together with much wizardry.

Highlights from day one have been in abundance; from being reprimanded by the front desk sergeant for not using the service elevator to Sara Giles attempting to play an energetic game of ping pong in four inch heels and a short skirt, to seeing Hollywood Megastar Ethan Hawke having a very fraught conversation on his mobile phone outside the front door (I am told he was looking brooding, not moody). So 38 West 21st Street, it’s great to make your acquaintance…I have the feeling this is going to be the start of a beautiful friendship.

Unquestionably, the City that never sleeps now has an office to rival the abandoned bus depot authenticity of Bite London and the spectacular views of Bite San Francisco (and – no doubt other offices across the globe) for sheer cool.

Change the address in your contacts book, watch out for the housewarming invite and stop by and see us anytime.

38 West 21st Street, 6th floor, New York, NY 10010

Viva la Bite.

Tonight, we dine in er… Chiswick?

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As the Bite UK football team kick off for the new season, we give you a run down of all the players who will be aiming for glory and top of the world-famous, five-a-side Chiswick football league

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HP: Helping HP Labs Turn Research Into Reality

July 20, 2010

Bite works with HP to drive awareness around the company’s “Changing the Energy Equation” campaign – a thought leadership platform that raises awareness around HP’s efforts to create more sustainable ecosystems for businesses and communities. A proof point to the sustainable IT research driven through HP Labs, the company’s central research arm, HP presented a [...]

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Our new Digital Lives research helps us to better understand consumer behaviour around mobile technology

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Content is Anything but King Without Strategy

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A little over a week ago Bite San Francisco hosted its latest BiteBash event—“Finding Your Fans: Building Your Brand by Fostering a Following”. It was an impressive lineup (even if we do say so ourselves), featuring Fortune veteran (and author of The Facebook Effect) David Kirkpatrick along with Rick Silvestrini, Product Marketing Manager, YouTube; Shiva [...]

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Hack to flack and back

July 14, 2010

PR Week journo Kate Magee finds out what life is like on the other side of communications, by becoming a Biter for a week.

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All about the brand: What LeBron James has in common with Fast Company

July 9, 2010

The only difference between the recent Fast Company campaign and LeBron James’ ESPN show is that LeBron had more money and influence to go big with it. At the heart of any campaign is corporate dollars. Some campaigns hide that corporate purpose better than others.

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