SAN FRANCISCO – July 7, 2010
Virtualization and automation software leader extends its Asia Pacific PR network to include US and EMEA
Parallels, the global leader in virtualization and Cloud services automation software has appointed Bite Communications to manage its global communications, media, and analyst relations programs after adding United States (US) and Europe, Middle East and Africa (EMEA) to the original Asia-Pacific and Japan (APJ) PR network. The addition of Bite US and EMEA PR networks significantly expanded Parallels’ communication outreach to a global level. Bite Communications Asia Pacific and Japan was appointed by Parallels recently in May this year.
Bite will oversee proactive media relations campaigns and communications programs that supports Parallels’ global initiatives, reinforcing Parallels’ leading position in Cloud services automation and virtualization software while building brand presence in the Small and Medium Businesses (SMBs) as well as consumer and Service Provider markets.
Bite has been selected for its global corporate communications capability, proven results and technology sector expertise. Parallels recognizes Bite as a creative and proactive consultancy with a track record of driving integrated traditional and digital corporate communications programs on a global scale.
“We chose Bite to oversee our global media and analyst relations in key priority markets based on its reputation for developing result-oriented and creative media relations campaigns,” said Kerry McGowne, Parallels Vice President of Corporate Marketing.
“It makes sense for Parallels to leverage on Bite’s global footprint to enable consistent and locally relevant messaging to our customers and partners worldwide. Selecting Bite to drive communication campaigns in the US, EMEA and APJ is a critical step in meeting Parallels’ business needs.”
“Parallels is driving its global business in exciting new directions and Bite is thrilled that we have been chosen as a partner on this journey through the expansion of our remit globally,” said Clive Armitage, Bite Communications CEO. “At Bite, we have a desire to work with brands that want to create and drive meaningful and innovative communications, and Parallels certainly fits that bill.”
About Parallels
Parallels is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and service providers across all major hardware, operating systems, and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with 700 employees in North America, Europe, and Asia. For more information, please visit www.parallels.com.
About Bite Communications
Bite Communications, a subsidiary of the Next Fifteen Communications Group, is a 180-strong communications consultancy with offices in Beijing, Hong Kong, London, New York, San Francisco, Shanghai, Singapore, Stockholm, Sydney and Toronto. With a mission to deliver fearless and boundless communications campaigns to its range of B2B and B2C clients, Bite has built its business on developing creative, results orientated campaigns for market-leading blue chip as well as fast growing emerging start-up brands. Its client list includes AMD, BT, HP, HTC, Jumeirah, Microsoft, Qantas, Skype, Sony, SWIFT, Sybase and Vonage.
Press contact:
Lacey Haines, +1 415.365.0482, lacey.haines@bitecommunications.com