Paris: city of light. Home to gastronomic cuisine, luxury brands, beautiful architecture, 3 million Parisians… And now Bite Communications!
Yes, we’re officially opening an office in central Paris, extending the footprint to this key European market, and adding to the ten existing offices around the world.
So why Paris? Well for many of our clients, France consistently ranks as one of the most important markets in Europe; with one of the largest populations on the continent, and among the highest mobile and broadband penetration rates, it makes sense to incorporate France into many multi-national PR strategies. And what better way to do it than with a team on the ground taking a hands-on approach to business, backed up by really strong group-wide support.
Which is why I’m really excited about leading the Bite team in the country that has been my adoptive home for ten years now. A self-professed Francophile – described by many as “the ‘Frenchest’ English girl I know” (!) – I’ve loved working with home grown clients like France Telecom, just as I have international tech companies keen to resonate with a French audience. Like many Brits over here, I’m passionate about both cultures and really looking forward to creating great campaigns in a country that is evolving in so many exciting ways.
The key to getting it right here is to understand, and celebrate, France’s uniqueness. This market sets itself apart from the UK and many others in Europe with its own, very specific culture, and in turn its approach to business and PR. It’s essential to have an intrinsic understanding of these aspects to be successful in France as part of an overall European strategy. And we’re confident we have the right formula in a team with one foot either side of the Channel!
So when is this all going to happen? Soundbite Communications, the name we’ll be trading under in France, will officially open its doors on 1 September, on the very chic Boulevard Haussman (no. 21). We’ll start by supporting existing Bite clients HP and Parallels, as well as doing project work for global clients looking for local support. Read the PR Week coverage from Monday 2 August.
We’d be happy to tell you more about this exciting new step, so feel free to contact me or Kath Pooley, Managing Director, EMEA. And look out for the launch party invitation!
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