Tonight, Bite hosts the latest in its BiteBash series of networking events featuring speakers from industry leaders including Citrix Online, HP, Sybase and Visa. Anchored around Bite’s recently published “Many Voices, One Message” report, the event will explore how brands are communicating in the digital age.
The evolving communications landscape is a topic everyone in the industry has an opinion on, with the sheer volume of hyperbole and ‘thought leadership’ from experts becoming overwhelming. In an effort to cut through the hype and put some hard data behind the discussion, Bite commissioned the “Many Voices, One Message” report – an independent survey of senior marketing communications professionals worldwide, conducted by Econsultancy.
Tonight’s BiteBash event will explore everything from the structure of communications departments through content development to the measurement of campaigns, and how these challenges differ across the globe. The panel will share their views on whether businesses recognize the digital opportunity and discuss how it’s being capitalized on in an impactful and cost-effective manner.
A fragmented approach to social media has been a constant thorn in the side of the communications function and has fueled the seemingly never-ending debate about who owns social media. ‘Many Voices’ indicates that these silos are still prevalent although businesses recognize the need to break them down. A successful digital campaign needs the creative skills of marketing teams, the technical proficiency of online teams, and the messaging and positioning expertise that PR teams bring the table. The new communications “team” will have members from across the marketing organization, as well as outside partners, effectively taking advantage of complementary skills around technology, customer experience and content creation.
The panel delving into these topics this evening boasts the following experts:
- Brad Berens, Chief Content Officer, Digital Marketing Sector, dmg :: events
- Bill Wohl, Chief Communications Officer, HP
- Paul Burrin, Vice President, Corporate Communications, Citrix Online
- Mark Wilson, Vice President Marketing, Sybase
- Will Valentine, Head of Global Corporate Media, Social Media and Analyst Relations, Visa
So what strategies do businesses need to employ to survive in this social age? How should brands be managing digital and ensuring the effective integration between offline and online communications strategies? And what is the secret to fostering meaningful conversations through relevant content? All this and more will be up for discussion this evening – we’ll share the key insights from the conversation in the coming days.