2011 November :: Bite Communications

Discussing the FIFA crisis for PRWeek podcast

November 29, 2011 by Will Hill · 0 comments

Since discussing the FIFA racism furore on this blog, I took part in a PRWeek podcast to discuss how the issue could have been handled properly by establishing a robust point of view and avoiding crisis management mistakes:

Tagged as: branding/reputation, digital, EMEA, fa, FIFA

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Sepp Blatter: The Prince Philip of the football world?

November 25, 2011

The furore over FIFA and Sepp Blatter’s handling of the recent football racism row and Mr Blatter’s recent interviews has provided some important reminders of how, or rather how not, to handle a crisis.
At Bite we have always believed there is no such thing as a crisis, just an issue that hasn’t been handled or [...]

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Technocrats – Nothing to do with technology

November 17, 2011

I clearly remember learning the meaning of the words referendum and devolution. Being a Scot these words were enormously important and highly over-used by Scottish politicians in the mid-nineties. I also remember the first time I heard the words austerity, impeachment, inauguration and hung parliament. Again, these words became overnight sensations thanks to significant political [...]

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And the winner is…

November 16, 2011

The PRCA awards are the Oscars of the UK PR industry – at least that’s what their website says. Well, Bite went and got itself nominated for the International Campaign of the Year Award, thanks to the team’s cracking work with living legend Quincy Jones and audio giant Harman. Last night was the awards ceremony [...]

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Hashtag horrors: A lesson for branded content

November 16, 2011

Anyone who keeps abreast of Twitter’s trending topics will know that it’s a mixed bag at best: a promoted topic, some news keywords and an unhealthy range of nonsense hashtags.
Twitter’s current top trend worldwide is the charming #MyDickIn3WordsOrLess (hello, spammers!). Our developer Dan Gates made his own contribution to the highbrow debate, opining: “The current [...]

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HTML5: What it is and what it isn’t

November 15, 2011

Recently, HTML5 has been gaining widespread recognition and as a result has had many articles written about it in a variety of publications. When talking about the web, it’s practically a buzzword – and a recent article in the Wall Street Journal demonstrated that although people are aware of it, they don’t necessarily understand it.
HTML5 [...]

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European Debt Doom, A-Level Economics and the Media

November 7, 2011

In the current climate of fear, uncertainty and doubt about almost everything, I’m reminded of my education in economics (a rather poor A-Level grade C; I blame the teacher) where I learned that expectation and sentiment have always played a crucial role in driving both booms and busts. Anyone who works in the business of [...]

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