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GenSci: Growing Awareness and Understanding

October 27, 2009

GenSci is a biopharmaceutical company in China that manufactures and distributes a unique treatment for Growth Hormone Deficiency (GHD), a significant problem in the country. GenSci aims to educate the market about GHD and position itself as a responsible corporate citizen by improving life quality of children with GHD as well as achieving aggressive revenue growth targets.

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HTC: From Smartphones to Smart Living

October 27, 2009

Bite works with HTC, the Taiwan-based global smartphone manufacturer that is becoming a pioneering, global brand. While HTC has prospered in Asia, the company lacked a consistent brand positioning to captivate and convince its Australian carriers and consumers.

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T4: Turning watchers into advocates

October 27, 2009

Channel 4 asked Bite to attract new audiences in the 16-25 age group to its youth brand, T4 and to reinvigorate and broaden its appeal.

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AMD: Raising notebook brand awareness in EMEA to drive the ‘Back to School’ and Christmas sales cycles

October 27, 2009

AMD was seeking to communicate to students and their parents across diverse geographies at a time when most students buy new laptops and computers (August to October) and in the lead up to Christmas (November to December).

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JAJAH: Triumph of the Little Guy

October 14, 2009

Bite’s aim was to position JAJAH as the leader in low-cost and easy-to-use telephony services and to promote its new functionality to propel it to become the market leader for mobile app calling.

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Recurrent Energy: Using local media as a voice to promote solar in the community

August 25, 2009

Bite conceived a campaign to generate grass-roots support from the media and local coalition members to influence the Board of Supervisors to vote for the largest municipal solar project on record.

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