San Francisco, May 16, 2012—Andy Cunningham, president, Bite Communications North America today announced the promotion of two long-term Bite veterans, Bill Danon and Will Willis, from vice president to senior vice president.

Based in Bite’s San Francisco office, Danon will continue to lead both global and U.S.-focused engagements with clients such as Lithium Technologies, Nicira and Parallels, while also strategically overseeing all accounts and projects generated from the San Francisco office.

Willis, who is based in New York, will serve as the East Coast head of Bite, and continue to direct engagements with clients including Broadcom, Nokia and Sony.

Both will report directly to Cunningham.

“Bill and Will have demonstrated exceptional capacities for developing and leading the best strategic communication programs possible to help our clients win in the marketplace,” said Cunningham. “The significant leadership skills that they bring to the table have been—and will continue to be—crucial to Bite’s continued momentum to build and grow presence in North America.”
Danon has 14 years’ experience in technology and marketing, eight of which have been spent at Bite, and has served as lead for clients spanning the consumer electronics, digital entertainment and enterprise technology spaces. Industry-leading technology brands he has represented throughout his career have included HP, PayPal, WIRED, Skype, TiVo, Dolby, Oracle, Alibaba.com, Parallels, Autodesk and a raft of smaller innovators like Nicira who are disrupting big markets.

“Bill Danon’s leadership makes our Bite Communications global PR teams run like a Swiss watch,” said John Uppendahl, senior director of global communications, Parallels. “He adds value, is a great person to collaborate with and helps us consistently deliver quality brand-building coverage for Parallels.”

A hallmark of Danon’s Bite Communications work focuses on aligning strategy, message and delivery channels to most effectively translate technology benefits into end-user action—whether that’s spurring TV addicts to plunk down for a new set-top box, convincing companies to incorporate social communities into their marketing mix, or confronting office workers to change their poor online security habits.

“Bill has been a key advisor as we continue to build our leadership position in social customer experience,” said Michael Paige, director of corporate communications, Lithium Technologies. “Taking customer success personally and playing with excellence for the team are two of Lithium’s core values, and Bill embodies these. His strategic counsel and collaborative approach help ensure our messages are amplified and make the strongest impact possible among our most important targets.”

Prior to his tenure in technology public relations, Danon managed Internet product development and marketing efforts for top publishing houses Houghton Mifflin and Pearson. He holds an M.A. from Stanford and B.A. from Dartmouth College.

Will Willis to lead East Coast Bite presence

A proven marketing communications professional with 13 years of experience in the technology market, Willis has worked with industry leaders, challenger brands and start-ups to create and execute programs that improve corporate reputation, increase shareholder value and accelerate business growth.

“Will is a supremely professional partner in our business. The clarity and quality of his advice is always excellent and we value the energy and experience he brings to our communications effort,” said Mark Lewis, director, international marketing, digital cinema, Sony Corporation of America.

In addition to Sony, Willis manages Bite relationships with Nokia and Broadcom, and previously AMD, coordinating teams across North America and Europe while delivering exceptional value and working to showcase Bite’s capabilities to clients on the East Coast. Prior to Bite, Willis applied his expertise to brands, such as IBM, General Motors and PlayStation. He holds a B.A. from Ryerson University.

“The best agency leaders are those who are involved in day-to-day programming and care about driving real client success. Will is an account leader with a passion for our business, creativity outside traditional communication and an understanding of business strategy and how to drive end-state audience programs,” said Karen Kahn, vice president, corporate marketing and communications, Broadcom.

About Bite Communications

With 14 locations around the world, Bite Communications is an integrated marketing communications consultancy with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace. Our business- and tech-savvy communication professionals work with companies who are innovating in their fields, disrupting markets and changing the world. We attack every challenge with insight, analytics, methodology and creativity to drive hard-core business results. For more information, please visit: www.bitecommunications.com.