We’ve already seen Bite’s new approach to communications – Points of View – start to gain traction in the market.
Clients understand the need to break down barriers between communications functions; they appreciate that social media and self-publication have changed the nature of conversations and relevance for brands; they want fewer agencies on their rosters with more complete sets of specialist skills.
Points of View debunks the notion of the tradition PR function (one-way media relations and nothing else) and establishes Bite as an agency that can combine excellence and talent in the three areas of Communities, Content and Conversations. As an agency, we understand how to identify and reach audiences, provide them with relevant and compelling content, and create the right channels and platforms to engage them in a dialogue – not a client-centric monologue.
Recently, in the UK, Biters have been working with the PR industry trade magazine PR Week to express our own Points of View on the communications industry. If you have a few minutes, please take a look at the three video podcasts that PR Week has published involving our very own HR angel Rowan McKinlay, Digital ocelot Daniel Sands and… er…. me (although I can’t bring myself to watch the last one).
There is a point in viewing, after all.