It’s always been a Super Bowl tradition to huddle (pun intended) around the TV – not just for the big game, but for the new commercials. It’s the ultimate consolation prize if your team was tragically eliminated before early February rolled around. Did you miss yesterday’s NY Giants victory over the New England Patriots? Check out the highlights (the commercial highlights, anyway) via AdAge.
In the ad world, this year was different. We saw pre-game buzz with commercial teasers, full-length spots, and even behind-the-scenes and extended versions released on YouTube before Sunday’s game. No, we’re not talking about movies; we’re still talking about commercials. In a world increasingly measured by online buzz, did advertisers wisely extend their reach to a new, tech savvy audience with a pension for sharing far and wide? Or did they miss an opportunity by spoiling the Super Bowl Sunday surprise?
Today Bluefin Labs, a social-TV analytics firm released its list of the 10 biggest social media hits among this year’s Super Bowl Ads. Notably missing? Companies that previewed their ads online last week – including Honda with Matthew Broderick, Acura with Jerry Seinfeld and humorous ads from Toyota and Volkswagen.
On the other hand, H&M’s pre-released David Beckham underwear ad still managed to attract more social media commentary than any other spot from yesterday’s game. Adhering to the stereotypical Super Bowl behavior, 83% of Mr. Beckham’s fans appeared to be female.
Did you use Facebook or Twitter to comment on any 2012 Super Bowl ads? Which ones?
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